The crazy fees being mooted aren't just for star forwards either.
"For me, the best signings are the players I already have in my team".
This is what Laurens may mean when he says "the door [for PSG] is opening". But is this the look of an unhappy player wanting to leave?
Neymar was a FIFA Ballon d'Or finalist in 2015, finishing third behind Messi and Cristiano Ronaldo. They want to trigger and meet his release clause of €222 million and shatter Paul Pogba's record transfer of €105 million. Bayern Munich again cooled their interest in the Arsenal man over the weekend with the German giants now out to as big as 20/1 from 4/6. One must also appreciate the level of trolling here by the Barcelona social media team to post this amid the circus. A move of this size is always taken with disbelief, but it seems some fans have crossed the line.
Barca say that the financial results fit into the club's strategic plan for revenue to top 1 billion euros by 2021.
However, Barcelona are relaxed over the rumours, with spokesman Josep Vives saying there is no chance of a deal going through. Instead, tabloids around the world (and especially in the UK) breathlessly report every single piece of rumor and innuendo.
The final reason is the relationship between Neymar's father and the club's board.
The player himself insists he is happy at the Catalan club and debunked exit reports.
"All the players in the squad are non-transferable", he said.
Take Liverpool, for example. Neymar told the PSG players he "will join them at his new club", according to the report. There had also been flirtations the previous summer.
If the Brazilian wanted to put an end to the speculation, the easy way would have been for him to address the throng of journalists at the airport.
"This quest is not easy". Additionally, Neymar can combine with the likes of Julian Draxler, Angel Di Maria and Edinson Cavani to create a truly formidable attacking unit.
On Wednesday, it was reported that Lepizig turned down a second Liverpool bid of 66 million pounds. "Maybe we'll get there, maybe not".
And that's the draw of any transfer window or trade deadline, isn't it? You be the judge. That's the fun of it all.